The One-for-One Donation

It's simple - when you buy a ZNC branded garment(s) from us, we donate an organic T-shirt to In Kind Direct!


Who are In Kind Direct?

When we started this project we knew we had to find the perfect charity partner who could make sure our donated goods got to those who really needed them. When we found In Kind Direct, we were blown away by the incredible work they do and just how many people they help every year.

Founded by HRH The Prince of Wales in 1996, they take new consumer goods donated by companies across the UK and distribute them to their growing network of charitable organisations working across the UK and overseas. To date they have distributed £200m worth of goods to over 9700 charities, helping millions of people!

Not only does their work directly help people in need, it also helps the environment by reducing the amount of stock big companies may otherwise simply throw away. They estimate over 25,000 tonnes of waste has been saved from landfill by distributing it through their network to those who need it.

In a recent survey, 80% said In Kind Direct is either their first port of call or where they head first for products to deliver their current work, and 74% said they rely on In Kind Direct products simply to keep going.


How does ZNC work with In Kind Direct?

As police officers before we started Zero Negativity, we saw just how difficult life can be for many people who struggle to afford the basics. This can range from those battling addictions to those fleeing domestic violence who leave their homes with nothing. ZNC is different from many of the other companies In Kind Direct works with - we aren't giving away stock we can't sell or don't want any more - we make an active donation of new clothes with the intention of helping those in need.

This means people who may not be able to afford new, clean clothing receive a top quality, brand new organic garment to wear, boosting their self-esteem and helping with personal hygiene. We believe everyone has the right to feel good and clean in what they're wearing.

The only difference between the ones we give away and the ones we sell is that we don't put our brand logo on the ones we donate This is because we just want to do something good for people, we're not looking to draw attention to ourselves or court gratitude. We just want people to feel good and have something new and clean to wear.

"90% of organisations use donated products to tackle hygiene poverty." - In Kind Direct Impact Report 2019

You can view the report here


Where can I find out more?

Head to their website, to find out more about them and the incredible work they do. We feel privileged to be a part of what they are achieving. 

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